Locally grown, sustainable food is the latest dining trend to hit the country. Local farmers’ markets are the leaders in providing healthy, fresh food in their communities. More and more consumers are walking past the produce departments in their local grocery stores, opting instead to buy local. Small farmers and food artisans are seeing a renewed interest in their goods, but they need a way to accept payments at these markets. If you are a vendor at farmers’ markets, you may want to consider the many benefits of offering mobile payment solutions to your customers.
There are more than 7,000 farmers’ markets that operate throughout the US, with more being added every year. These markets sell everything from produce and meats, to freshly baked breads and pastries. With only 27 percent of all consumer transactions conducted with cash, there is a need to offer credit card acceptance at farmers’ markets.
Offering mobile payment solutions allows you to see larger sales at your farmers’ market booth. While someone may only have $20 in cash at the market, that person may be willing to spend more if given the opportunity to swipe a credit or debit card. When you offer mobile payments, you give your customers the ability to spend more, which adds more profit to your bottom line.
The locally grown food movement isn’t about to die down any time soon; in fact, it is expected to grow, as people set higher standards on the food they consume. Offering convenient mobile payments is the key to tapping into this food trend and growing your business.